Can you trust online reviews?

Reviews left about products or stores have long helped consumers choose from a wide range of products across thousands of stores.

The Internet gives us access to thousands of stores that offer a wide range of items, accessible with a simple click. This abundance of choice can be a real burden for consumers. This multiplicity of products and services represents a unique challenge, as they are faced with a multitude of websites where they can make their purchases. But how can we guarantee the reliability of each of them? Over the years, shoppers have turned to online reviews to guide their decisions and ensure their purchases.

On the seller’s side, the competition to get the best possible valuation is fierce. Whether for culture, cinema, restaurant or online sales platforms, the objective is to get as close as possible to five stars. Thus, applications specially designed for users to share their opinions emerged. Social media has also taken over and is now full of product recommendations, sometimes even creating new trends followed by thousands of users.

According to a McKinsey study, even a slight increase in a brand’s rating, for example from 4.2 to 4.4 stars, often leads to a significant increase in sales.
Despite the paramount importance of online reviews, Packlink, a parcel delivery platform, would like to share some important tips for consumers. It is important to note that some of the reviews found on the Internet do not come from consumers, but respond to commercial interests, and are often the result of paid collaborations.
To ensure that the products meet your needs, it is essential to pay attention to the descriptions and specifications provided by the store for each product. Furthermore, on social media, stores tend to show more images and videos of products, which can help you correctly identify what you are looking for. If items don’t meet expectations, simple return policies make it easy to get a refund. The rise of e-commerce is stimulating the creation of online stores, making consumer decision-making more complex. Although online reviews are a good option to facilitate this process, it is essential to note that not all of them are reliable. Therefore, consumers are recommended to check for themselves all the information available on the store’s website so that their purchases can be made under the best conditions.

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