Choice Hotels EMEA chooses ADA Cosmetics and Marie-Stellas-Maris products for in-room amenities

Choice Hotels EMEA launches natural and eco-friendly Marie-Stella-Maris hospitality products in collaboration with ADA Cosmetics.

The new line of premium bedroom products includes 100% vegan shower gel, shampoo and conditioner, including organic ingredients.

This collaboration is an important step in Choice Hotels’ commitment to

minimize its impact on the environment.

Choice Hotels EMEA, the 100-centric hotel company % in the franchise, features eco-friendly Marie-Stellas-Maris products at its Clarion, Sleep Inn and Ascend Hotel Collection properties, as part of a long-term collaboration with ADA Cosmetics, a supplier of cosmetic products to the hospitality industry.

The new Marie-Stella-Maris premium product line – which includes shower gel, shampoo and conditioner – is now available in all rooms and public areas.

Recognized for its commitment to sustainable development and its structural contribution to clean water projects, the Dutch brand offers 100% vegan body and skin products, based on organic ingredients such as cocoa butter, jojoba and sweet almond oil. .

Sold in lightweight, recyclable bottles, all Marie-Stella-Maris products are free from polluting microplastics, parabens, silicone and petrochemical ingredients, making them safer for customers and the environment.

Helen Ter Beek, Senior Director Commercial and Operations at Choice Hotels EMEA, commented on this new collaboration: Our research found that customers are increasingly concerned about where their products come from and what happens to them when they are discarded. At Choice Hotels, we are committed to providing the best possible experience to meet these changing needs, while being mindful of our impact on the environment.
That’s why we’re delighted that Marie-Stella-Maris’ range of natural and eco-friendly products is now available in our Clarion, Sleep Inn and Ascend Hotel Collection hotels, marking an important milestone in our long-term collaboration with ADA Cosmetics .
Just like our Sleep Inn hotels, Marie-Stella-Maris’ high-end products are also inspired by nature and therefore perfectly embody the brand’s spirit.” stay balanced in style “. With their sophisticated and aesthetic design, the new amenities respond to the small details, and support our collection of Ascend hotels that focus on providing a high level of comfort and service, and offering a warm and welcoming environment that inspires a feeling of belonging.

Lutz Hübner, CEO of ADA Cosmetics, adds:

At ADA Cosmetics, our unwavering passion lies in creating products that pamper customers while maintaining the highest standards of natural and organic cosmetics.
Our collaboration with Choice Hotels EMEA exemplifies our shared vision of offering eco-friendly options without compromising quality and comfort.
By introducing eco-friendly Marie-Stella-Maris products to Clarion, Sleep Inn and Ascend Hotel Collection properties across EMEA, we are not only making a positive impact, but also providing our guests with a truly memorable beauty experience.
In line with our commitment to innovation, we are proud to introduce our delivery system, SmartCare+. Thanks to its patented membrane technology and 100% recyclable monomaterial design, SmartCare+ guarantees a perfect combination of convenience, impeccable hygiene and sustainability

Last year, Choice Hotels EMEA embarked on a rebrand with a reinvigoration that aims to offer relevant brands that add value to guests and generate revenue for its franchisees.

Choice Hotels EMEA has four mid-range brands and one premium brand to meet all guest needs, each with a distinct individual positioning. It is currently represented by the brands Clarion, Quality, Comfort and Ascend Hotel Collection. Comfort, Clarion, Quality and Ascend Hotel Collection are being renewed, while the Sleep Inn brand, already established in other regions, has just been introduced in EMEA. zone.

About Choice Hotels EMEA

Choice Hotels EMEA™ is represented under the brands Ascend Hotel Collection™, Clarion™, Quality™, Comfort™ and Sleep Inn®, in France, Germany, Italy, Czech Republic, Slovakia, Saudi Arabia and Turkey. Choice Hotels International, Inc. (NYSE: CHH) is one of the largest lodging franchisors in the world. With nearly 7,500 hotels, representing nearly 630,000 rooms, in 47 countries and territories as of December 31, 2022, the Choice® family of hotel brands offers business and leisure travelers a variety of high-quality accommodation options, ranging from limited services for full-service hotels in the luxury, upper midscale, midscale, extended stay and economy segments. The award-winning Choice Privileges® loyalty program offers members a faster way to earn rewards, with personalized benefits from day one.

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