FP – The PandApp directory (https://www.grizzlead.com/pandapp/) brings together agencies that develop mobile applications, and Grizzlead does not; Our main business is visibility.
This allows us to provide an accurate and reliable response to the requests we have. We expect agencies doing web development and marketing (thus potentially competing on the visibility side) to register, but we believe it will primarily be agencies specializing in app development that register.
At the moment this type of agency is registering and the people we spoke to thanked us for our initiative.
For a business, is it still necessary to develop a native mobile app when you can opt for a mobile-optimized website like a PWA?
FP – Yes, native mobile applications offer better performance, are faster and more efficient because they are designed specifically for the OS they run on and have access to the phone’s features, for example the camera. The user experience is therefore better.
Furthermore, they can work without the internet and benefit from the visibility of the stores where they are referenced. Up to 82% of users discover apps by browsing app stores or following app recommendations provided by the app stores themselves. Source: thinkwithgoogle.com
An app video can increase install rates by over 25%. Source: Storemaven. with
Just like WeChat and its applets in China, do you also envisage deploying brands directly into the heart of messaging apps, in the form of chatbots?
I see several things 🙂, starting with ads in messaging apps. It is possible on Meta to advertise by launching discussions on messenger. We can use the same content from Facebook and Instagram, and the internet user can react to the ad by sending a message.
A ruling by the Court of Justice of the European Union limits the display of native inbox ads to individuals residing in the European Union (EU). As a result of this new legal interpretation, LinkedIn will no longer target EU locations for all sponsored messaging campaigns, effective January 10, 2022.
There are also AI chatbots (which can be integrated into websites and/or mobile applications), which allow you to obtain an instant and personalized response 24 hours a day, 7 days a week. According to Accenture, 57% of companies believe that chatbots can provide a high ROI with little effort… and this data date before the launch of ChatGPT!