VS is a study published a few days ago and which is the result of a commission from SACEM and its German counterpart GEMA, which is interested in the feelings of music professionals regarding the rise of artificial intelligence. One figure in particular was widely reported in the press: among the 15,000 people questioned, 71% of them fear that the widespread use of AI will lead to a reduction in their income and, ultimately, threaten their professional future.
A concern that is based on reality, as the works produced today by AI are in fact generated from the works of other musicians, who suffer spoliation without being able to claim their copyrights, due to the lack of transparency in the models.
But another number caught my attention: we also learned from this study that 35% of musical authors have already used artificial intelligence in their creative process, and among those under 35 this number rises to 51%. Data that supports the idea that “technological hybridization” is well underway: young artists are already using these tools to increase their creativity. In recent months we have seen several singers having fun with AI-generated creations using their voices, even performing some of these artificial compositions on stage, as was the case with singer Angèle la fête de l’Huma last September.
But then how can we explain this relative generational serenity? If some pessimists may see this as a form of unconsciousness on the part of young people, it seems to me that it is rather the result of a better understanding of how AI works on the part of young people and, therefore, its limits. Because in terms of artistic creativity, as our guest of the day reminds us Rafael Gaillard in his book, AI is still far from being able to compete with humans. This is what the two YouTubers MacFly and Carlito realized after organizing a challenge video in which they asked the public to detect which song was generated by AI and which was not. However, the concept did not work: the public was able to almost systematically detect when a real artist was behind a composition.
An admission of the failure of artificial intelligence that resonates with the thesis defended in his book Raphaël Gaillard: art escapes and will always escape competition from the machine because what makes human works unique resides precisely in imperfection, in these unexpected setbacks, in these ruptures of rhythms , which can be explained, according to you, by our direct contact with the physical world. Good news for artists, who will now be able to approach their future collaboration with the machine with more peace of mind.
- The SACEM study on the relationship between artists and AI : https://societe.sacem.fr/actualites/nos-etudes/la-sacem-et-la-gema-devoilent-les-resultats-dune-etude-inedite-sur-limpact-de-lintelligence
- Rafael Gaillard*, Augmented Man – the future of our brains* (Grasset, 2024)