BofA Maintains Buy Rating on Apple Based on Promising App Revenue Growth by


On Tuesday, BofA Securities expressed confidence in Apple Inc. (NASDAQ:), maintaining a Buy rating and a $225.00 price target. This claim comes in light of recent data from SensorTower showing a 6% year-over-year increase in App Store revenue in the second fiscal quarter of 2024, increasing to $2.7 billion after 35 days.

The analysis highlights that along with revenue growth, total iPhone and iPad app downloads saw a modest increase of 1% year over year. January figures reveal an overall 5% increase in App Store revenue year-over-year, despite a 5% decline in China during the same period.

A closer look at SensorTower data revealed an encouraging trend of a 4.5% year-over-year increase in App Store download dollars during the first 35 days of the fiscal second quarter. BofA Securities cites this performance as a key factor in its decision to maintain a “Buy” rating on Apple.

The company’s bullish stance on Apple is also supported by what it sees as a multi-year iPhone cycle fueled by generational AI technology, strong services growth and margin expansion potential. These elements collectively contribute to BofA Securities’ positive view of the tech giant’s financial prospects.

InvestingPro Insights

As BofA Securities reaffirms its confidence in Apple Inc. (NASDAQ:AAPL) with a strong buy rating, the InvestingPro data provide additional context for the tech giant’s financial health. Apple boasts a significant market capitalization of $2.9 billion, underlining its dominant position in the market. Despite a slight decline in revenues of -0.47% year-over-year in the first quarter of 2024, the company maintains a strong gross profit margin of 45.03%, demonstrating its ability to manage costs effectively and maintain profitability. Additionally, Apple’s price-to-book ratio is 39.11, indicating a higher valuation that investors are willing to pay for its shares.

Two advice remarkable by InvestingPro it also highlighted Apple’s investment appeal. The company has increased its dividend for 12 consecutive years, demonstrating its commitment to returning value to its shareholders. Additionally, Apple operates with a moderate level of debt, which gives it financial flexibility and reduces risk for investors. These factors, combined with the company’s low price volatility, may contribute to its attractiveness to long-term investors.

For those who want to dive deeper into Apple’s financial metrics and gain additional investing insights, Insights InvestingPro has other tips to consider. With a current total of 15 additional tips, investors can gain a more complete understanding of Apple’s financial situation and future prospects. To access these perspectives, use coupon code SFY24 to get an extra 10% discount on a 2-year subscription to InvestindoPro+, or SFY241 to get an extra 10% discount on a 1-year subscription.

This article was generated and translated with the help of AI and reviewed by an editor. For more information, see our T&Cs.

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