AUSTIN, Texas and SEOUL, South Korea – In an effort to enhance the mobile app market in South Korea, Digital Turbine (NASDAQ: APPS) announced a strategic partnership with ONE Store, the second largest app marketplace in Korea . This partnership, effective immediately, leverages Digital Turbine’s SingleTap® technology on more than 40 million ONE Store-enabled devices in South Korea, with plans to expand to other global markets soon.
Digital Turbine’s $10 million investment in ONE Store aims to streamline the app installation process and improve conversion rates for app developers. This collaboration is expected to enable ONE Store users to enjoy a seamless app installation experience directly from ads, which will increase user engagement.
The ONE Store, recognized as the world’s leading alternative app store, offers a wide range of digital content including games, apps and media. This partnership is expected to complement Digital Turbine’s suite of app distribution and monetization solutions, presenting a comprehensive growth platform for app developers beyond the dominant app stores.
The initiative kicks off in South Korea, which ranks fourth globally in terms of consumer spending on applications, reflecting the market’s potential for substantial growth. Both companies are actively exploring opportunities to replicate this model in other key markets, with the European Union being a notable target in light of the upcoming Digital Markets Act.
Bill Stone, CEO of Digital Turbine, was excited about the partnership, highlighting the opportunity to introduce its technology to a large user base and app developers in Korea. He also said he plans to expand the partnership to other regions of the world.
Peter Chun, CEO of ONE Store, acknowledged that this partnership is an important step in the company’s transition from Korea’s leading app market to a global competitor.
This strategic partnership is poised to reshape the mobile app experience in South Korea and potentially elsewhere, providing app developers and mobile operators with new avenues for growth. The information is based on a press release.
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